Let’s Talk
Creating meaningful experiences that connect.
What We Create
Stories
Original concepts, creative writing and story development.
Live Entertainment
Family entertainment, touring productions and immersive experiences.
Music & Voice
Music production, performance and voice direction.
Children’s IP
Original characters, brands and intellectual property creation.
Content & Social Media
Audience engagement and digital storytelling.
Innovation
Exploring new ideas where creativity and technology intersect.
Featured Projects
Bebefinn Live: A Bedtime Adventure
World premiere production
Peppa Pig’s Playtime Party
Story & script development
Baby Shark Live! The Hidden Treasure
Music, lyrics & voice direction
Geronimo Stilton’s Kingdom of Fantasy
Adaptation & assistant direction
CBeebies Live
Writer & director
Brands & Partners
Peppa Pig
pinkfong
Bebefinn
Baby Shark
CBeebies
Barney & Friends
Geronimo Stilton
Universal Studios
About Tracey White
Founder & Creative Director
Tracey White is an internationally experienced entertainment professional whose career spans performance, casting, production, writing, directing and creative leadership. Through TCY Creative she develops stories, live experiences, music, voice productions and innovative creative concepts for audiences around the world.
25+
Years Experience
100+
Productions
15+
Countries
Millions
People Reached
TCY Labs
TCY Labs explores the intersection of storytelling, creativity and technology — from AI-assisted creativity to interactive content concepts and Play & Plate in development.
AI-assisted creativity
Interactive content
Emerging experiences
Explore TCY Labs
Let’s Create Something Memorable
Whether you’re developing a live experience, building a brand story or exploring a new creative opportunity, we’d love to hear from you.
Full site in development — watch this space.
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